Does your brand work IRL?
Does your brand work IRL?
Brand MOT
Stop wasting time and money on guesswork
Get the diagnostic that shows exactly what’s killing your business. Backed by real market data, not opinions.
CHECK YOUR LIGHTS
Clarity
If no one gets it in 3 seconds,
they’re already gone.
We test if your brand makes sense
to anyone who isn’t you.
What we check
What we check
Problem Relevance Index
🟠
Weak demand signals
Audience Alignment Score
🟡
Market fit needs sharpening
Message Coherence Delta
🔴
Narrative is fragmented
Problem Relevance Index
🟠
Weak demand signals
Audience Alignment Score
🟡
Market fit needs sharpening
Message Coherence Delta
🔴
Narrative is fragmented
CHECK YOUR STEERING
Direction
If you’re the same as everyone else,
no one’s choosing you.
We test if you have an actual edge,
or are just blending in with the noise.
If you’re the same as everyone else,
no one’s choosing you.
We test if you have an actual edge,
or are just blending in with the noise.
What we check
What we check
Belief System Sharpness Score
🔴
Weak perspective
Positioning Strength Index
🟡
Soft positioning
Brand Promise Expression
🟠
Diluted promise
Belief System Sharpness Score
🔴
Weak perspective
Positioning Strength Index
🟡
Soft positioning
Brand Promise Expression
🟠
Diluted promise
CHECK YOUR BRAKES
Traction
Looking good means nothing
if no one gives a shit.
We test if your brand resonates
with real people in the real world.
Looking good means nothing if
no one gives a shit.
We test if your brand resonates
with real people in the real world.
What we check
What we check
Friction Breakpoint Index
🟠
High funnel friction
Conversion Signal Strength
🔴
No buying signals
GTM Coherence Score
🟠
Scattered funnel
Friction Breakpoint Index
🟠
High funnel friction
Conversion Signal Strength
🔴
No buying signals
GTM Coherence Score
🟠
Scattered funnel
Built for early-stage founders
If your product isn't selling and you're getting ghosted by investors,
the Brand MOT will help you fix it.
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Not sure? Take the quiz
See if your brand can survive the market as is,
or you need the Brand MOT yesterday.
Brand MOT
Stop wasting time and money on guesswork
Get the diagnostic that shows exactly
what’s killing your business.
Backed by real market data, not opinions.
CHECK YOUR LIGHTS
Clarity
If no one gets it in 3 seconds,
they’re already gone.
We test if your brand makes sense
to anyone who isn’t you.
What we check
Problem Relevance Index
🟠
Weak demand signals
Audience Alignment Score
🟡
Market fit needs sharpening
Message Coherence Delta
🔴
Narrative is fragmented
CHECK YOUR STEERING
Direction
If you’re the same as everyone else, no one’s choosing you.
We test if you have an actual edge,
or are just blending in with the noise.
What we check
Belief System Sharpness Score
🔴
Weak perspective
Positioning Strength Index
🟡
Soft positioning
Brand Promise Expression
🟠
Diluted promise
CHECK YOUR BRAKES
Traction
Looking good means nothing
if no one gives a shit.
We test if your brand resonates
with real people in the real world.
What we check
Friction Breakpoint Index
🟠
High funnel friction
Conversion Signal Strength
🔴
No buying signals
GTM Coherence Score
🟠
Scattered funnel
Built for early-stage founders
If your product isn't selling and you're getting ghosted by investors, the Brand MOT will help you fix it.
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Pre-Launch Startup
No Traction Startup
No Strategy Startup
Pivoting Startup
Accelerator Startup
Not sure?
Take the quiz
Get your score.
See if your brand can survive the market
or you need the Brand MOT yesterday.
Hit the market like you know where you’re headed